Build Up Your Business During COVID-19 Closures
Across the country, countless business' operations have been temporarily put on hold due to closures associated with COVID-19 safety precautions.
However, just because your business is closed doesn't mean that you need to totally step away. Time away is often a luxury small businesses don't have and wouldn't take, but mandatory time off could be the perfect opportunity to refine your business so it's in top shape when states deem it safe to reopen.
1. Create Social Media Posts for Your Business
Just because your business is closed doesn't mean your social media accounts to go inactive. Now more than ever, people are relying on social media as a means of communication and entertainment; Your business can use the platform as a means to stay top of mind for existing customers, connect with new customers, and drive online sales even if your brick-and-mortar locations are closed.
2. Begin Transitioning Some Operations Online
Moving your operations from pen and paper to online will help your business transition into a world of technological opportunity; Your client base can expand from just locals to every person with a computer. While this transition can mean big things for your business and operations, the actual process can seem like an impossible task, especially if you're trying to run your business simultaneously.
3. Brainstorm Business Best Practices
If it's safe to do so, this could be a great time to create a virtual facility tour video or do some creative video marketing to keep customers engaged with your business. Even after businesses reopen, people may be hesitant to go back out to make in-person purchases. Virtual tours familiarize prospects with your business, put a face on your brand, and help them feel more connected to your team and its offerings.
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