The company plans to use the site to introduce new products and get customer feedback.
With consumers eating more meals at home and relying on grocery delivery services during the coronavirus pandemic, Beyond Meat is launching an e-commerce site today to sell its plant-based meat products directly to customers. The site will have some online-only items for sale and will serve as a test kitchen of sorts for future products, said chief growth officer Charles Muth.
“It will allow us to have direct conversations with our consumers and will be convenient for
consumers who don’t live near a supermarket,” Muth said in an interview with The Verge.
The Good Food Institute, a nonprofit marketing organization, says between 2017 and 2019, sales of plant-based meat grew 38 percent, with the category worth about $939 million.
Products ordered from the Beyond site will be packaged in recyclable insulating shipping boxes, via UPS carbon neutral shipping, the company says.
As for launching a new e-commerce site during the current challenging economic climate, Muth said it’s in keeping with the company’s entrepreneurial spirit. “It allows us to be flexible and quick, because we can recognize when the consumer dynamic is changing,” he said. “Any good company wants to find ways to understand what those changes are and what they’ll look like.”
American Food tech Group is a food processing machinery manufacturer based in Los Angele California that can deliver a full line of machinery for meat plants. visit www.AmericanFoodTech.com for more information.